It appears that Shaw customer will not be able to rent films online from this company’s Movie Club service without it counting against their monthly allotment of data unless they rent this content via their set top box.

The video on demand service, which is currently available in Standard Definition, costs $12 per month and a high definition service will be made available shortly, for $5 more per month according to this press release.

Netflix users have been complaining that the cable companies are imposing limitations on this popular service, giving their own movie rental services a competitive advantage by removing or reducing their own service’s impact to their customer’s allocated monthly transfers.