Amazon.com has updated their Cloud service with a new system that scans and matches a person’s iTunesicon and Windows Media Player music library.

This enables users of their Cloud service to listen to music they have in their library though the service for $25 per year, without the inconvenience of uploading. But this service in unfortunately not yet available to Canadians.

iTunesicon, on the other hand, has expanded their American Match service to include films. And like Amazon.com they will likely need to negotiate with the film companies to obtain the rights to offer the service to Canadians.