BBC News reports that Live Nation UK is experimenting with new smart chip technology that would identify ticket purchasers.

This technology, which may make paper tickets obsolete, is embedded in specially manufactured wristbands that are unique and may enable concert goers to purchase food and drink, according to Live Nation UK.

These “digital wristbands” will first be introduced at festivals in the UK but could make their way to concerts in Great Britain if they are successful. And perhaps they will make their way to North America, Ticketmaster and Live Nation having merged in late January in the states, creating Live Nation Entertainment.

There is some concern in regards to the ability to re-sell these wristbands online though, a concern that Ticketmaster would need to address to promote the re-selling of these wristbands via their TicketsNow subsidiary.

Would the editing of the information contained on the chip be difficult, hindering the resale of these wristbands ? Or would these wristbands simply be reissued instead with amended or updated information ?

I guess the pilot project will help answer these questions.

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