Bell and Apple have partnered to offer their television and app services to their customers.

Bell Fibe TV subscribers who have iPhones and iPads had been able to view 450 channels and control their television receiver from an app since October 2013. But now Apple TV users who have a fourth generation device can view live channels and on demand programming from Bell Fibe TV.

Basically a person can now use their Apple TV as an additional Bell Fibe TV receiver, simply by downloading the appropriate app on their device. But it should be noted that an unlimited internet usage package is required to so because the content will be streamed off the internet, and not through your Bell Fibe receiver/PVR.

I suspect Rogers, Shaw and Videotron will eventually offer similar services shortly because they already offer apps to iOS and android users. And some individual television channels are already available on Apple TV.