bots

Ticketmaster VS Bots

According to the Financial Post, Ticketmaster will be introducing two methods to counteract the use of bots this year.

The first will involve the gradual release of tickets, which will make it harder for scalpers to buy large amounts at one time. And the second will involve a service name Verified Fan that confirms a fan’s interest in particular events and sends these fans codes to purchase tickets.

Both have been tested in 2017 with some success and enabled Ticketmaster to observe patterns in the purchasing of tickets by scalpers, which in turn helped them to take legal action against them.

Ontario Scalper Bill Debate

The proposed law to regulate ticket scalping and the use of bots is being debated for the last time today in the Ontario Provincial Legislature. But apparently, some ticket companies are complaining that the proposed 50% above ticket value cap will simply drive scalpers to other sites.

As an event ticket purchaser, I can reassure them that I will never go out of my way to find more expensive tickets. And quite frankly I would distrust these rather shady scalpers, as would anyone else, especially if they sold their tickets on unregulated, questionable sites.

I suspect that most of these tickets would be fake so where’s the argument against the 50% cap, really? How exactly would legitimate sites profit by selling these fake tickets?

Steps need to be taken against the utter nonsense that’s happening. And this is simply the first step.

New Law Proposed In Ontario

In case you missed it yesterday, the Government of Ontario has proposed new regulations in regards to the resale of concert and event tickets within the province.

As stipulated in an official June 26th press release, the proposed measures include:

  • Banning the use and sale of ticket-buying software – also known as ticket bots – that are used to block legitimate fans and scoop up the best seats the moment an event goes on sale
  • Forbidding the sale of tickets on the resale market that are not owned or possessed by the seller (i.e. speculative tickets)
  • Continuing to restrict the resale of tickets unless they are verified by the primary seller, or the reseller offers a money-back guarantee.

Also included in the proposed measures are new rules in regards to transparency:

  • Primary ticket sellers would be required to disclose the number of tickets that would be available through the general on-sale, as well as the capacity of the event
  • Ticket resellers and online resale platforms would be required to disclose the original face value of the ticket and precise seat location, as well as the identity of a commercial reseller
  • All ticket-selling businesses would be required to disclose the all-in price of a ticket up front, plus clearly indicate the currency.

The “Ticket Sales Act” will be introduced to the Provincial Parliament in the fall.