digital copy

Cinemanow Offers Digital Copies

Cinemanow Canada has partnered with Universal and is now offering digital copies of certain films though Future Shop and Best Buy Canada.

The Jaws Blu-Ray combo packs that is due for release on August 14th will include codes to download digital copies of the film from Cinemanow Canada.

The company is also planning on allowing the purchase and rental of films up to two weeks before the official release of these films on DVD and Blu-ray

The MPAA & RIAA On Private Copying

The Motion Picture Association of America and Recording Industry Association of America have issued a join statement against the circumvention of copy protection for private copying.

On page 47 of their February 10th, 2012 statement the associations claim that there is no need for an exemption (in the States) because copies are available for purchase for numerous devices and “the inability to access a work on the device of one’s choosing is a mere inconvenience that does not justify an exemption“.

At the moment Canadians are not eligible to obtain “low cost” copies from most of the DVD/Blu-Ray programs mentioned in the American report.

We do have access to some digital copy titles. But these are generally included in the more expensive film packages (i.e “combo packs“) and many of these digital copy titles are time limited.

I believe digital copies with expiry dates are unfair to the consumer, who purchases the right to copy the material to a computer or portable device.

The ability to perform a digital copy is prominent on the packaging of these “combo packs” so it only logical to conclude that the consumer sees this ability as a feature and has chosen to purchase these “combo packs” for the ability, at extra cost.

That said, a nominal cost to perform a private copy would probably be the best option for the consumer.

Software is the best option for individuals who wish to make multiple private copies. But the entertainment industry should probably consider advertisement funded private copies to reduce the cost of a private copy after an initial purchase of a DVD or Blu-Ray disc by the consumer.

Whilst downloading a private copy a consumer could be shown numerous commercials for products or upcoming film and television features, like those found at the beginning of most DVDs and Blu-Ray discs.

Another option would be to offer Canadian consumers free downloads from existing services, thus promoting the sale of paid products on those services. There are numerous services available to Canadians including Bearshare and iMesh, who offer music videos, and iTunes and Netflix, who offer music and film downloads.

Some digital copies are available from these services and I suspect cloud services will become the consumer’s choice when it comes to private copying in the future, as it enables consumers to download or stream content on numerous devices.