You can once again trade in your used DVDs for a credit towards the purchase of select Blu-Rays at Futureshop stores until August 15th, 2013.
On select Blu-rays you will get $5 off. On select 3D Blu-ray Combos you will get $10 off. And on select TV Series Blu-rays you will get $15 off.
Trade-ins are accepted at the customer service desk, where you will receive a receipt coupon per individual DVD and DVD box set. And after you’ve redeemed these coupons you with receive an additional coupon for CinemaNow, enabling you to save $5 on select titles on that web site.