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Ontario Scalping Law on Hold

The current Ontario provincial government has placed the Ticket Sales Act on hold, pending review.

This new law would have been active on Canada Day and would have regulated the resale of tickets in the province of Ontario, as described by this October 6th, 2017 blog entry.

Ticketmaster VS Bots

According to the Financial Post, Ticketmaster will be introducing two methods to counteract the use of bots this year.

The first will involve the gradual release of tickets, which will make it harder for scalpers to buy large amounts at one time. And the second will involve a service name Verified Fan that confirms a fan’s interest in particular events and sends these fans codes to purchase tickets.

Both have been tested in 2017 with some success and enabled Ticketmaster to observe patterns in the purchasing of tickets by scalpers, which in turn helped them to take legal action against them.

Anti-Scalping Legislation Introduced

New legislation was introduced to the Ontario Parliament yesterday to prohibit the use of ticket bots, software that enables the mass purchase of concert and event tickets.

Schedule 3 of Bill 166, a.k.a the Strengthening Protection for Ontario Consumers Act, will enact the Ticket Sales Act, which will replace the Ticket Speculation Act and essentially cause automated ticket purchasing software to become illegal for events in the province of Ontario.

Also included in the Ticket Sales Act are provisions capping the resale price of tickets at 50 percent above face value, regulations in regards to transparency (mandatory disclosures of the identity of the seller, number of tickets in the seller’s possession, and original ticket price) and regulations in regards to mandatory residency and/or incorporation in the province of Ontario for ticket sellers.

Click here to read the proposed legislation, in full.

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Scalpers VS Smart Chips

BBC News reports that Live Nation UK is experimenting with new smart chip technology that would identify ticket purchasers.

This technology, which may make paper tickets obsolete, is embedded in specially manufactured wristbands that are unique and may enable concert goers to purchase food and drink, according to Live Nation UK.

These “digital wristbands” will first be introduced at festivals in the UK but could make their way to concerts in Great Britain if they are successful. And perhaps they will make their way to North America, Ticketmaster and Live Nation having merged in late January in the states, creating Live Nation Entertainment.

There is some concern in regards to the ability to re-sell these wristbands online though, a concern that Ticketmaster would need to address to promote the re-selling of these wristbands via their TicketsNow subsidiary.

Would the editing of the information contained on the chip be difficult, hindering the resale of these wristbands ? Or would these wristbands simply be reissued instead with amended or updated information ?

I guess the pilot project will help answer these questions.

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