Today I learned from Ottawa radio personalities Stuntman Stu and Angie Poirier what fans of 45 radio stations across Canada have also learned from their local radio personalities, that Canadian radio is not teetering on the edge but has pretty much been toppled by other media.
These are 45 out of 103 Bell Media owned stations that are being sold and only the latest cuts in the company, which cut 9% of their work force and some local news programming recently, including the noon broadcast of CTV News here in Ottawa.
People in the industry in Ottawa were concerned after Bell Media had applied to have their commitment to local television reduced with the CRTC in June 2023, days before a massive 1300 in lay-off in the middle of the month and weeks before when two major CTV News personalities, Leanna Cusack and Joel Haslam had retired in July 2023.
All is not well with Bell Media yet people are still acting like we are in the states and have access to a sustainable amount of viewers, when American radio has their own issues according to Pew Research.
So, what will happen if no buyers are found for these stations? Will smaller, remote communities without high speed internet become dead zones? Will larger stations simply become re-transmitters for American programming?
“Tough luck” is not actually a response, especially in communities where print has disappeared, where small business advertisements, local events and important municipal, provincial and federal government information have no venue. But unfortunately this dismissiveness is being heavily promoted by American propagandists on social media, who want to control this nation’s media.
I guess some people have forgotten that weather radio is being decommissioned in many communities in Canada and that cell coverage fails during some weather emergencies, as well as internet access.
Television and radio are the more reliable information sources outside of the urban centres and suburban communities. And it’s time to stop listening to the ought-is.