{"id":5906,"date":"2021-06-10T10:57:59","date_gmt":"2021-06-10T14:57:59","guid":{"rendered":"https:\/\/www.musicbymailcanada.com\/blog\/?p=5906"},"modified":"2021-06-10T10:57:59","modified_gmt":"2021-06-10T14:57:59","slug":"much-music","status":"publish","type":"post","link":"https:\/\/www.musicbymailcanada.com\/blog\/?p=5906","title":{"rendered":"Much Music?"},"content":{"rendered":"\n<p><center><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">We are partnering with <a href=\"https:\/\/twitter.com\/TikTokCanada?ref_src=twsrc%5Etfw\">@TikTokCanada<\/a> to bring back <a href=\"https:\/\/twitter.com\/hashtag\/MuchMusic?src=hash&amp;ref_src=twsrc%5Etfw\">#MuchMusic<\/a><br><br>More info here: <a href=\"https:\/\/t.co\/1dUXzpNzXh\">https:\/\/t.co\/1dUXzpNzXh<\/a><\/p>&mdash; MuchMusic (@Much) <a href=\"https:\/\/twitter.com\/Much\/status\/1402968184404250625?ref_src=twsrc%5Etfw\">June 10, 2021<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n\n\n\n<p>As you may or may not know, a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.indiegogo.com\/projects\/newmusicnation#\/\" data-type=\"URL\" data-id=\"https:\/\/www.indiegogo.com\/projects\/newmusicnation#\/\" target=\"_blank\">campaign<\/a> was organized by former Much Music personality Ed The Sock (also known as Steven Kerzner) to resurrect a more independently driven Much Music under the name &#8220;<a href=\"https:\/\/newmusicnation.ca\" target=\"_blank\" rel=\"noreferrer noopener\">New Music Nation<\/a>&#8220;. And that this Indiegogo campaign was successful, surpassing its goal of $35,000\u00a0by May 1st.<\/p>\n\n\n\n<p>The above tweet has nothing to do with this campaign.<\/p>\n\n\n\n<p>It&#8217;s been eight years since music was pulled off the channel and quite frankly I don&#8217;t think I will like a channel featuring the heads of pretty people reacting to music videos, which I suspect this zombie of a channel will be. <\/p>\n\n\n\n<p>As a big fan of the original network, I will give it a chance. But I have serious doubt that their key demographic, millennials on TikTok, will want to watch the variety of genres featured on the previous Much Music. And I suspect the new content will feature the aforementioned reaction shots or multiple TikTok personalities dancing to the same material, in practically the same way. <\/p>\n\n\n\n<p>The channel described in today&#8217;s <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bellmedia.ca\/the-lede\/press\/muchmusic-returns-as-content-driven-digital-first-network-july-7\/\" target=\"_blank\">press release<\/a> just doesn&#8217;t sound as appealing as it should and I don&#8217;t know how independent rock and metal from Canada would fit in that environment, in comparison with the <a rel=\"noreferrer noopener\" href=\"https:\/\/newmusicnation.ca\" target=\"_blank\">New Music Nation<\/a> (which is set to debut on Canada Day).<\/p>\n\n\n\n<p>I guess all we need to do is wait and see what they do with their revived programs. But i&#8217;m skeptical in regards to the remaining content, the snippets of TikTok simply not being my cup of tea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are partnering with @TikTokCanada to bring back #MuchMusic More info here: https:\/\/t.co\/1dUXzpNzXh &mdash; MuchMusic (@Much) June 10, 2021 As you may or may not know, a campaign was organized by former Much Music personality Ed The Sock (also known as Steven Kerzner) to resurrect a more independently driven Much Music under the name &#8220;New [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,6,7],"tags":[611],"_links":{"self":[{"href":"https:\/\/www.musicbymailcanada.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5906"}],"collection":[{"href":"https:\/\/www.musicbymailcanada.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbymailcanada.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbymailcanada.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbymailcanada.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5906"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbymailcanada.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5906\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.musicbymailcanada.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbymailcanada.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbymailcanada.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}