Compact Discs and other products featuring additional material will shortly be labeled with a new logo.
In response to a 2009 survey, the National Association of Recording Merchandisers have decided to introduce a standardized logo for consumers to distinguish enhanced products and products that contain bonus material from standard CD releases.
Most CDs with bonus material contain statements in regards to this bonus content but I’ve already run into limited edition releases that were distinguished from the standard release by a slightly different color scheme or small text, which makes some releases indistinguishable from each other online.
The addition of this logo will facilitate my purchases of CDs with bonus material but this is an American group so the logos will probably just start showing up on American sites, like Amazon.com, until the Canadian retailer and label subsidiaries decide to adopt the logo.
I’m guessing that Amazon.ca will probably be the first to introduce the logo on their site because they basically share their American counterpart’s database, followed closely by Best Buy Canada.
Both Amazon and Best Buy were members of the Deluxe Product Workgroup behind the new logo, along with Sony Music Entertainment, Universal Music Group Distribution and WEA Corp.
For additional information on this new standardized logo, click here for Official NARM Site.